Hello! Thank you for taking part in this experiment titled "Logos". In the survey, you will be asked to judge a variety of logos.

Please read the following instructions:

1. You should be able to finish the experiment within 30 minutes. Please begin only when you are ready to finish it in one sitting.

2. You will need a computer and a mouse to complete this experiment. If you are using a laptop, make sure that it is fully charged or is connected to a power cord. This is to ensure that your laptop doesn't shut down midway through the experiment.

3. If, for any reason, after completing the experiment you are not compensated, please contact h4yoo@ucsd.edu.

 

Your Prolific ID:

 Confirm 

In this study, you will be shown logos from various media organizations, one at a time. Above each logo, you will find information about the organization it represents, including:

Your task is to carefully read the information provided, view the logo, and then answer questions related to the logo and its designer.

If you understand these instructions and are ready to begin, please click "Next."

 Next > 

I identify as...

Female

Male

Other

Enter your age (in years)

What is the highest level of school you have completed or the highest degree you have received?

Less than high school degree

High school graduate

Some college but no degree

College degree

Choose one or more races that you consider yourself to be:

American Indian or Alaska Native

Asian

Black or African American

White

Native Hawaiian or Pacific Islander

Some other race:

Are you Spanish, Hispanic, or Latino or none of these?

Yes

None of these

Where have you spent the majority of your life so far?

Midwest - Illois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nebraska, Ohio, North Dakota, South Dacota, Wisconsin

Northeast - Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont

South - Arkansas, Alabama, Delaware, District of Columbia, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, West Virginia

West - Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming

Other:

In which state do you currently reside?

Which of the following best describes the place where you now live?

A rural area

A small city or town

A suburb near a large city

A large city

 Next > 

Select "no" below and keep the word "cat" in mind. On the next page we will ask you to write down this word. This question serves to filter out automated responses from bots.

yes

no

 Next > 

Please enter the word we asked you to remember below. Enter only this word, without any additional characters. If you don't remember the word, please leave the field blank.

 Next > 

Media:
Type:
Political position:
Logo
Media:
Type:
Political position:
Logo
1

 Next > 

Media:
Type:
Political position:
Logo
How would you personally describe the reliability of this media?
If you don't know this media, please select "Not applicable".
0-8:
Contains
inaccurate/
fabricated info
9-16:
Contains
misleading
info
17-24:
Selective or
incomplete/
unfair persuasion
25-32:
Opinion or
wide variation
in reliability
33-40:
Analysis or
wide variation
in reliability
41-48:
Mix of
fact reporting
& analysis
49-56:
Thorough
fact reporting/
dense analysis
57-64:
Original
reporting,
high effort
0
8
16
24
32
40
48
56
64
0
Despite the political position the independent organization has categorized this media, you may have a different opinion about this media. How would you personally describe the political position of this media?
If you don't know this media, please select "Not applicable".
-42 =
Extreme left
-18 =
Strong Left
-12 =
Skews Left
0 =
Middle
12 =
Skews Right
18 =
Strong Right
42 =
Extreme Right
-42
-28
-14
0
14
28
42
0
How closely does this media's political position, described above, align with your own? Please select the option that best describes this relationship.

Far to the left of my position

Somewhat to the left of my position

Fairly close to where I am

Somewhat to the right of my position

Far to the right of my position

 Next > 

How politically engaged are you? Please rate your level of engagement in politics on a scale from 1 to 9, where 1 indicates 'not at all engaged' and 9 indicates 'very much engaged'.
Political engagement refers to the extent to which an individual is involved in activities related to governance and public affairs. This can include activities such as voting in elections, participating in political discussions, following political news, advocating for political issues, or being a member of a political party.
1 = not at all engaged
9 = very much engaged
1
2
3
4
5
6
7
8
9
1

What is your personal political position? Please select the option that best describes your political alignment.
If you do not have a political position, please select "not applicable".
-42 =
Extreme left
-18 =
Strong Left
-12 =
Skews Left
0 =
Middle
12 =
Skews Right
18 =
Strong Right
42 =
Extreme Right
-42
-28
-14
0
14
28
42
0

Read each of the following statements and decide how much you agree with each according to your beliefs and experiences.

Statements
1Strongly
disagree
2Moderately
disagree
3Slightly
disagree
4Slightly
agree
5Moderately
agree
6Strongly
agree
I don't like situations that are uncertain.
I dislike questions which could be answered in many different ways.
I find that a well ordered life with regular hours suits my temperament.
I feel uncomfortable when I don't understand the reason why an event occurred in my life.
I feel irritated when one person disagrees with what everyone else in a group believes.
I don't like to go into a situation without knowing what I can expect from it.
Select "Moderately disagree" for this statement.
When I have made a decision, I feel relieved.
When I am confronted with a problem, I'm dying to reach a solution very quickly.
I would quickly become impatient and irritated if I would not find a solution to a problem immediately.
I don't like to be with people who are capable of unexpected actions.
I dislike it when a person's statement could mean many different things.
I find that establishing a consistent routine enables me to enjoy life more.
I enjoy having a clear and structured mode of life.
I do not usually consult many different opinions before forming my own view.
I dislike unpredictable situations.

 Next > 

Who did you prefer to win in the last presidential election?

Donald Trump

Kamala Harris

I didn't have a preference / I supported another candidate / Prefer not to say

 Next > 

Approximately how many of the logos you saw in this study consisted mostly of text (rather than graphical elements like images or icons)?

None

A few (1-5)

Some (6-13)

A majority (14-19)

Almost all (20-27)

All of them (28)

 Next > 

Based on your understanding, what do you think the study is investigating? Please describe the hypothesis you believe is being tested in this study. If you're unsure, feel free to say so.

 Next > 

 

 

You have completed this study. Thank you!

Your completion code is C1OKOQOW.